The article is based on the impacts COVID-19 has had on the marketing and advertising industry. This year has been challenging for everybody due to COVID-19, every industry has felt the impact of the pandemic. With this being said I thought it would be interesting to translate this article due to how topical it currently is. On a personal level, I chose the article as I am currently studying Commerce (International) with Spanish and hope to pursue a career in digital marketing in the coming years. As this industry is of interest to me I wanted to read Spain’s perspective on the impact of the pandemic on the digital marketing industry.
When choosing the text, I wanted to ensure I chose a text from a highly regarded website that had a valuable reputation, MarketingDirecto.com is a market leader in its field with more than one million users monthly the website is future driven which was an important element in the selection of the article.
The article includes statements from companies across different areas of the industry that have been successful in their field of work including Spotify, Evo Banco, Wallapop, and Telepizza. It also includes statements from successful advertising agencies in Spain including MRM, Making Science, Havas, Ymedia and Manifesto in order to get a panorama of the Marketing Industry in Spain and how they have been affected by COVID-19, the author of the article interviews managers and CEO’s working in these companies and asks them their view on the pandemic and to what extent has the industry been impacted or changed by it.